Thursday, 19 January 2017

women entrepreneurs in Urban & Rural

women entrepreneurs in Urban & Rural


In the Indian context, participation of women as entrepreneurs commenced from 1970s onwards. In urban India, women, entrepreneurs are found in 4 E‟s- Electricity, Electronics, Energy and Engineering. However, women in rural India have confined themselves to petty business and tiny cottage industries. Majorities of rural women entrepreneurs are concentrated in low-paid, low-skilled, low-technology and low-productivity jobs. Government of India (1984) has defined woman entrepreneur as “an enterprise owned and controlled by a women having a minimum financial interest of 51 percent of the capital and giving at least 51 percent of employment generated in the enterprise to women”. This definition does not suit to rural women entrepreneurs in India. Any rural woman or a group of rural women which innovates, imitates or adapts an economic activity may be referred as a rural woman entrepreneur. Secondly, rural woman entrepreneur could be defined as `an adult rural woman who creates, owns, and runs an enterprise in rural area.

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