Women leadership position

Women leadership position

A greater role for women also enhances diversity, which can be valuable for a firm’s performance in an increasingly complex world,enabling it to draw on diverse perspectives to solve problems, take decisions, and enhance leadership. This is important both at board level and other levels of decision making. More women in leadership positions can have a positive trickle-down effect, easing in more inclusive workplace cultures and providing younger women with role models and mentors.Women also account for a large share of the global consumer market and purchasing decisions in households.Companies in particular those serving consumer markets may therefore seek out women to better understand buying patterns and help develop and market products aimed at them.Firms may also look for other non-financial benefits, such as an improved image or strong female role models that can indirectly contribute to company strategies.