The business case for better representation of women

The business case for better representation of women

women empowerment and the gender balance in leadership and entrepreneurship it is essential to make a compelling evidence based business case.There are several reasons why businesses should be and increasingly are interested in enhancing the role of women in their companies and why policy makers want to release the untapped potential of women entrepreneurship. Such reasons to attract and retain the best talent to better serve consumer markets,including those in which women are the main customers to enhance diversity and improve overall performance in the workplace and economy to address future demographic change.With growing competitive pressures,firms are constantly looking for the best talent. Women account for a growing share of the talent emerging from the education system, and although progress is slow, there are more women with science degrees than before. Firms risk losing out if they do not leverage this talent pool.